The Vellum Journal

Notes from the lab.

Clean Beauty vs. Clinical Skincare: What's the Difference?

Aug 2, 2026

Clean Beauty vs. Clinical Skincare: What's the Difference?

Clean beauty prioritizes ingredient transparency and ethical sourcing, while clinical skincare focuses on proven actives and measurable results. Learn the key differences so you can spend smarter and get better outcomes.

Best SPF Moisturizers for Every Skin Type in 2026

Jul 27, 2026

Best SPF Moisturizers for Every Skin Type in 2026

The best SPF moisturizers in 2026 combine broad-spectrum UVA/UVB protection with skin-type-specific ingredients - from oil control to barrier repair. Here's how to find your match.

Retinol 101: Everything You Need to Know Before Starting

Jul 26, 2026

Retinol 101: Everything You Need to Know Before Starting

Retinol is one of skincare's most evidence-backed ingredients, but starting wrong can cause irritation and setbacks. This guide covers how retinol works, which concentration to choose, and what to expect in the first weeks.

The 5-Minute Morning Skincare Routine That Actually Works

Jul 26, 2026

The 5-Minute Morning Skincare Routine That Actually Works

A consistent 5-minute morning skincare routine outperforms a complicated 12-step process every time. Learn the exact product order and steps that protect your skin and deliver real results.

How to Layer Serums Without Irritating Your Skin

Jul 25, 2026

How to Layer Serums Without Irritating Your Skin

Layer serums from thinnest to thickest consistency, wait 60–90 seconds between each, and keep conflicting actives like retinol and AHAs on separate applications. Follow this sequence and eliminate most serum-related irritation.

Beauty Brand Website CMS Ingredient Transparency: What To Demand From Your Beauty Brand Website Designer

May 31, 2026

Beauty Brand Website CMS Ingredient Transparency: What To Demand From Your Beauty Brand Website Designer

A beauty brand website CMS ingredient transparency strategy turns INCI labels into PDP trust. Here is what to demand from a beauty brand website designer in 2026.

Niacinamide vs vitamin C: which goes first in your routine

May 26, 2026

Niacinamide vs vitamin C: which goes first in your routine

The old "they cancel each other out" rule is a 1960s myth. Apply C first, wait 60 seconds, then niacinamide - and stagger your copper peptides instead.

How we source squalane (and why it matters)

May 10, 2026

How we source squalane (and why it matters)

Sugarcane-fermented, 99.9% pure, single-source from a plant in Brazil. The three squalane sources, and why we''ll never use shark or olive.

The 14-day brightening protocol our derm panel recommends

Apr 25, 2026

The 14-day brightening protocol our derm panel recommends

A two-week stack our three-derm panel signed off on. Vitamin C, niacinamide, azelaic, low-dose tret - and the three conditions this won''t fix.

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